FIFA general secretary Jerome Valcke thinks South Africa must do more to promote this year's Confederations Cup and the 2010 World Cup.
But doesn't an event like the World Cup promote itself?
"I haven't seen a single promotion for the Confederations Cup and also not a single one for the World Cup," he told a news conference.
"It is impossible to bring people to the stadium if we do not promote the Confederations Cup," he said.
World Cup Organizing Committee chief executive officer Danny Jordaan criticized what he saw as a lack of enthusiasm in the country.
"There is only one country that will host this World Cup and that is South Africa. And yet you find countries like Canada, Australia are more enthusiastic it seems than our own South African population," he said.
"The same situation applies for the Confederations Cup."
The Confederations Cup, seen as a World Cup appetizer, will take place from June 14-28. Valcke said a company had been hired to advertise both events.
Jordaan said 170,000 tickets had been sold so far for the Confederations Cup.
MY POV: I'd be more than happy to help promote the Confederations Cup at a very cheap price ... maybe airline tickets to South Africa and tickets to a few games?