
South Africa just can't catch a break.
"Clearly we cannot expect the foreign media to put South Africa in a positive light ahead of the 2010 World Cup - we simply have to do it ourselves," Van der Hoven said, reacting to an article that appeared in the UK Sunday Times this weekend. (To read the article in question, please click here.)
It portrayed South Africa as a xenophobic nation flooded with starving refugees, where regular power outages are experienced and traffic lights are not maintained. (Two days earlier, the Times had another article about South Africa and their problems ahead of the 2010 World Cup. Read that here.)
"As the bread basket of the continent where poverty is a real issue, no one will deny that immigration is an ongoing issue in South Africa, but this article is one-sided and not factual," said van der Hoven.
Sunday Times Africa correspondent, Dan McDougall, writes that strikes by underpaid immigrant workers are causing work on the World Cup stadiums to "grind to a halt" and that FIFA has voiced fears "over the preparations for what will be the largest sporting event in Africa's history."
"One particular concern is the state of the power grid. Power cuts are still common in most main cities. There are concerns about the wider infrastructure. In Johannesburg, street and traffic lights do not work in large parts of the city and routine maintenance has all but ceased," he writes.
Van der Hoven asked: "Has Mr McDougall even visited Johannesburg? Where does he get his facts?"
Van der Hoven's company, Southern Africa Direct, broadcasts positive and informative content on southern Africa on TV in the UK and worldwide on the internet.
"We have to show South Africa in a positive light, through articles, videos and TV productions. We have to tell our stories ourselves - because no one else is going to."
MY POV: Van der Hoven is right. But does he know how hard that job is going to be? Look at what some commentators on the online article wrote ...
"It is clear that some are just not capable of self-governance especially in Africa," commented Frank of Los Angeles.
"Why is anyone surprised by all this!" wrote PR of Manchester.
"I think this is one world cup I'll give a miss," wrote Peter K of Vancouver.






